Thursday, August 18, 2011

Aptech Computer Education



Aptech Ltd.
TypePublic (BSE532475,NSEAPTECHT)
IndustryEducation and training
Online and computer-based examinations
Founded1986
HeadquartersMumbaiMaharashtraIndia
Key peopleRakesh Jhunjhunwala, (Chairman), C.Y. Pal, (Vice Chairman), Ninad Karpe, (Managing Director & CEO)[1]
ProductsAptech Computer Education
Arena Animation
Avalon Academy
N-Power Hardware & Networking
Aptech Worldwide
Aptech Training Solutions
Attest Testing Services
Aptech Learning Services
English Express
WebsiteAptech-Worldwide.com

Aptech Limited (BSE532475NSEAPTECHT) is a global retail and corporate training company with headquarters in MumbaiIndia.[2] The company commenced its IT[clarification needed] training business in 1986[3] and has trained over 5 million students.[4]<
In 1993, Aptech became the first IT training organization in Asia to receive the ISO 9001 quality certification for Education Support Services.[5][6] The company has grown and diversified into various education-related businesses and its stock is listed on the BSE and the NSE.
It was also featured in the '2009 Global Top 20 IT Training organizations' list.[7]

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[edit]Corporate social responsibility

Aptech is associated with "Project Saraswati" for IT Literacy and "Project Srishti" for Multimedia Training. Under these two projects, Aptech provides free-of-cost training to underprivileged children at various Aptech and Arena centres.[8][9]
Aptech’s N-Power Hardware & Networking training brand, meanwhile, conducts training for deaf children. Arena organizes Graphic Designing and Personality Development programs for underprivileged children.
Aptech Computer Education, the flagship brand of Aptech Ltd., has entered into an alliance withMiddlesex University to provide advance entry to students doing Aptech Certified Computer Professional (ACCP) course in the final year of B.Sc. (Honors) at their London, Dubai or Mauritius Campus.[10]

[edit]Competitors

There are many online education organizations in India. Of those, Educomp Solutions, EdServ Softsystems Limited, Everonn Education and NIIT are Aptech's main competitors.[11]

[edit]Aptech's Re-branding Campaign - Unleash Your Potential

In April 2011, Aptech took the first step towards a new beginning by starting a brand new campaign called “Unleash Your Potential” (UYP) onhttp://unleashyourpotential.in[12] . It made extensive use of Facebook & the UYP website to re-brand itself in the market, create awareness about the campaign & establish a new set of audience. The campaign started off with "Vote For a Change" - The new logo initiative, which was very successful with over 70% people on Facebook & website voting for it by playing a vital role in deciding the new logo of Aptech.

[edit]See also

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1 comment:

  1. Excellent choices of computer courses! An IT professional can learn all about computer software through their professional, short-term, certification and university programs. I was impressed by their list of industry partners and recruiters coming in for placements. You can get the complete information from here.

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